📍 about me

my name is robert. former fraud analyst turned SEO guy. built a travel blog to 2M impressions just to see if I could – now I do it for clients like Form Health, BigCommerce, ChamberofCommerce.org, and Blink.

currently

• director of seo at userp (link building + AI SEO agency)
• based in málaga, spain (miami native)
• learning code through claude code – built a chrome extension in 2 weeks with no prior programming (this site too)

previously

• seeker digital (2024) – led SEO strategy for B2B SaaS clients
• seo lead at orca scan – barcode platform used by 50,000+ organizations
• sr seo specialist at userp – $944K portfolio, 93% retention
• director of off-page seo at wired rhino (2018-2024) – grew sites 363%
• aml compliance analyst (2012-2017) – employee of the year

results I'm proud of

• 363% organic traffic growth, +$429K site value
• 292% traffic jump for healthcare client (24K → 94K visitors)
• 1,192% expansion in top-3 keyword rankings

side projects

• the passport memorandum – secured $20K in sponsored travel across 20+ countries
• travel bag experts – grew to 2M annual impressions through self-taught SEO

interests

• AI search optimization (claude code is my daily driver)
• salsa dancing
• turning organic traffic into pipeline